# Maison QR

*Co-building a luxury-retail digital layer on QR-code rails*

**Authors:** [Vadim Zolotokrylin](https://holdex.io/c/people/vadim-zolotokrylin)

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[Maison QR](https://maisonqr.com/) was co-founded by Nick Fitt
(CEO, based in Vilnius)
and Will Mac Kay after the two met at Vogue Business's Fashion Futures event in
London.
The premise is the digital layer that luxury retail keeps almost-having:
a smart QR code embedded in a physical product
that bridges the in-store moment to e-commerce, authentication, and resale.
The product paired crypto checkout with NFT-based authentication
for luxury provenance.

Holdex came in for product co-building.
The work covers the customer-facing flow from QR scan to checkout,
plus the authentication and consignment systems
that make the product trustworthy in a category
where authenticity is the entire game.

## What it does

The product is a stack of three integrated services.
QR-driven product discovery turns a physical garment
or accessory into an interactive digital surface.
The authentication layer
(in partnership with [Entrupy](https://www.entrupy.com/))
certifies pre-loved luxury before it lists.
The clienteling pipeline lets boutiques sell to existing customers across a
digital channel without giving up margin to a marketplace.

Maison QR also runs its own boutique, MQR Emporium,
which carries pre-loved luxury authenticated through the same stack.
Pricing is structured around a performance-based model,
with the merchant page listing crypto
and PoS commission at 0.95 to 1.5 percent depending on settlement options.

## The story

The case for Maison QR was a bridge between boutique inventory,
authenticated resale, and crypto-native luxury buyers.
Holdex's role sat in the product surface where
that promise had to become usable: QR scan, authentication, checkout,
and the consignment flow behind it.

## Links

- Site: [maisonqr.com](https://maisonqr.com/)
- Authentication partner: [entrupy.com](https://www.entrupy.com/)