# Lumiere *Smart contracts and a dApp for tokenised film and fashion collectibles* **Authors:** [Vadim Zolotokrylin](https://holdex.io/c/people/vadim-zolotokrylin) --- [Lumiere](https://lumiereproject.io/) was founded in Hong Kong in 2016 by Dr. Patrice Poujol, who completed a PhD on blockchain and creative industries at City University of Hong Kong's School of Creative Media. Poujol had spent twenty years across film finance, fintech, and creative consultancy before Lumiere, and had previously tokenised the first film investment ever (the Algerian indie *Papicha*) with Finfabrik in 2019. Lumiere's pitch is the next iteration of that thesis: a marketplace for unique film and fashion collectibles, backed by NFTs, that lets fans own a piece of the productions they care about. The longer-term ambition is the Lumiverse, an integrated NFT-powered metaverse aimed at the age-old problem of transparency in film financing. The idea is to let professionals and audiences connect through immersive experiences, transact, and collaborate on creative projects in a trust-based context, bringing decentralisation to the creative industry and pulling audiences into the films, animations, series, and immersive shows they care about. The current platform is the marketplace step toward that: one-of-a-kind film, art, and exclusive-experience collectibles issued as NFTs by various artists working with the brands, listed for public sale on Ethereum, each governed by its own Collector Terms and Conditions. Lumiere has positioned itself as a gateway to the industry for top global brands, with names like RollingStone, RS Productions, Variety, and the Cannes Film Festival attached to the project. Holdex's role is smart contracts and advisory. Holdex also appears as one of Lumiere's investors on the project's own materials, alongside RollingStone Italy, The Sandbox, [Decentraland](https://holdex.io/c/learn/understanding-decentraland-a-beginners-guide-and-review), Versus Entertainment, and Variety. ## What we shipped Holdex developed the smart contracts for the Lumiere platform, covering the on-chain marketplace logic and the NFT issuance flow. The companion deliverable is the dApp at [app.lumiereproject.io](https://app.lumiereproject.io/) that lets users browse, purchase, and visualise the collectibles. The "Powered by Holdex" footer on the live app is the public attribution. The launch campaign Holdex's build story describes was carried by news mentions and a fast sell-through on the rare state-of-the-art collectibles in the first drop, with several pieces sold within minutes of going live. ## The Cannes 2022 Kenzo Takada drop The platform's first major outing was an NFT token sale staged at the 75th Cannes Film Festival in 2022, built to bring one of the most powerful names in fashion into the NFT and metaverse world. Holdex delivered an integrated, tailor-made solution across three parts: an NFT marketplace to run the initial sale, a metaverse exhibition celebrating a Kenzo Takada tribute, and secondary-market support. [Video](https://www.youtube.com/watch?v=C6IDNfUzCt4) ### NFT marketplace A bespoke dashboard let the Kenzo Takada Foundation customise and showcase its collection as an exclusive, branded marketplace, with a UX/UI Holdex designed for a simple, smooth first-time buying experience. The marketplace smart contracts were written to the ERC721 standard, deployed to Ethereum, and pre-minted just ahead of the sale; Holdex ran an isolated security audit to mitigate contract risk and built everything to be compatible with secondary-market standards. Token holders could access their NFTs in MetaMask and trade them freely on OpenSea with custom listing options such as auction or fixed price. ![Lumiere NFT collection dashboard](https://storage.googleapis.com/holdex-public/thread/Lumiere%20is%20now%20powered%20by%20Holdex/nft-collection.png) ### Metaverse exhibition Working with Kenzo and the Decentraland Foundation, Holdex translated Lumiere's vision into an interactive, richly detailed building in the Decentraland metaverse that walked visitors through Kenzo's life and journey. Its release was timed to a real-life event Lumiere hosted at Cannes, covered by RollingStone, Variety, and others. ![Kenzo boutique in Decentraland](https://storage.googleapis.com/holdex-public/thread/Lumiere%20is%20now%20powered%20by%20Holdex/kenzo-boutique.png) [Variety on the Lumiere event at Cannes](https://twitter.com/Variety/status/1530805601110052864) ### Secondary market After the initial sale, holders could place their NFTs inside the building, letting any visitor to the exhibition click and buy them directly on the secondary market. ![Secondary market sale board](https://storage.googleapis.com/holdex-public/thread/Lumiere%20is%20now%20powered%20by%20Holdex/sale-board.png) ### The result The drop landed with high-calibre brands attached, including Kenzo Takada, Decentraland, RollingStone, Variety, Cineverse, and BlockbusterDAO. The ultra-rare NFTs sold out within a few hours, the metaverse event and experience drew thousands of visitors, and Lumiere's House of Kenzo went on to win best metaverse at the 25th Luchon TV Festival. ![Project partners](https://storage.googleapis.com/holdex-public/thread/Lumiere%20is%20now%20powered%20by%20Holdex/partners-bar.png) [Lumiere's House of Kenzo wins best metaverse award at the 25th Luchon TV Festival](https://www.digitaljournal.com/pr/news/lumiere-s-house-of-kenzo-wins-best-metaverse-award-at-the-25th-luchon-tv-festival) ## The story Lumiere raised $300,000 from Animoca Brands and Brinc, announced on April 14th, 2022. The pipeline at the funding announcement included a Ryan Reynolds *Buried* China remake, a Kenzo Takada series, Cannes-bound projects backed by Canal+ and Wild Bunch, and *The Infinite Machine* via Versus Entertainment. Holdex's part of the story was the on-chain marketplace layer: smart contracts, NFT issuance, and the dApp surface that carried the collectible drops. ## Links - Site: [lumiereproject.io](https://lumiereproject.io/) - App: [app.lumiereproject.io](https://app.lumiereproject.io/) - Twitter: [@lumingproject](https://twitter.com/lumingproject) - LinkedIn: [Lumiere Project](https://www.linkedin.com/company/lumiere-project/) - Discord: [discord.gg/t2ZubUbrgt](https://discord.gg/t2ZubUbrgt) - Instagram: [@lumieresproject](http://instagram.com/lumieresproject)