ARTISTA is being developed on the ERC20 basis and will make ARTISTA the “most powerful” content streaming eco-platform. ARTISTA ($ ARTS) Coin is a utility token that is paid or reimbursed to all participants, including content creators, providers, curators, advertisers, and consumers, in the platform ecosystem. Starting with Music (Sound), it will gradually include Video, Picture or Text. ARTISTA ($ ARTS) Coin is a utility coin that is used for platform users ‘streaming, figure, cultural contents, and shopping service users’ payment methods and rewards. It provides music appreciation and rewards according to the activities in the platform. It is implemented to be a reward.