Programming, development and all human activity is a social act. Corporations are great ways to harness people to help you reach a goal even if they don't care about your goal, or think it's a stupid goal, David said on the latest episode of Follow the White Rabbit. You do not care about my business model or my existence but what I am doing helps you solve a problem and you're willing to pay for it. I find that more effective than hectoring.
Read more and listen to the episode here: https://blog.orchid.com/david-henkelwallace-on-open-source-and-human-motivation/