How does PROPS network effect work?

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https://youtu.be/8oPVgYipo2Q Just noticed these guys raised money on Coinlist a loooooong time ago and they are still alive;-)

Website says

The Props Project is intended to empower the people who help digital communities thrive, and create better alignment between app developers and their users. Props’ open-source infrastructure creates a decentralized network of apps operated by independent developers, who share an underlying token, benefiting from collective network effects.

What are these network effects? like what's the difference between other networks on top of which developers build dApps?

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