is SUKU a DeFi protocol?

This seems like a very ambitious and well-backed supply chain traceability protocol. I am still unsure of how it fits in DeFi. The motto talks about open finance and the website has a section on DeFi but it keeps talking about supply chains.

Perhaps it is a little too broad for me. I am trying to look for a hint of classic DeFi in it, but cannot seem to find it.