Lumiere

Table of Contents

Lumiere was founded in Hong Kong in 2016 by Dr. Patrice Poujol, who completed a PhD on blockchain and creative industries at City University of Hong Kong's School of Creative Media. Poujol had spent twenty years across film finance, fintech, and creative consultancy before Lumiere, and had previously tokenised the first film investment ever (the Algerian indie Papicha) with Finfabrik in 2019. Lumiere's pitch is the next iteration of that thesis: a marketplace for unique film and fashion collectibles, backed by NFTs, that lets fans own a piece of the productions they care about.

The longer-term ambition is the Lumiverse, an integrated NFT-powered metaverse aimed at the age-old problem of transparency in film financing. The idea is to let professionals and audiences connect through immersive experiences, transact, and collaborate on creative projects in a trust-based context, bringing decentralisation to the creative industry and pulling audiences into the films, animations, series, and immersive shows they care about. The current platform is the marketplace step toward that: one-of-a-kind film, art, and exclusive-experience collectibles issued as NFTs by various artists working with the brands, listed for public sale on Ethereum, each governed by its own Collector Terms and Conditions.

Lumiere has positioned itself as a gateway to the industry for top global brands, with names like RollingStone, RS Productions, Variety, and the Cannes Film Festival attached to the project.

Holdex's role is smart contracts and advisory. Holdex also appears as one of Lumiere's investors on the project's own materials, alongside RollingStone Italy, The Sandbox, Decentraland, Versus Entertainment, and Variety.

What we shipped

Holdex developed the smart contracts for the Lumiere platform, covering the on-chain marketplace logic and the NFT issuance flow. The companion deliverable is the dApp at app.lumiereproject.io that lets users browse, purchase, and visualise the collectibles. The "Powered by Holdex" footer on the live app is the public attribution.

The launch campaign Holdex's build story describes was carried by news mentions and a fast sell-through on the rare state-of-the-art collectibles in the first drop, with several pieces sold within minutes of going live.

The story

Lumiere raised $300,000 from Animoca Brands and Brinc, announced on April 14th, 2022. The pipeline at the funding announcement included a Ryan Reynolds Buried China remake, a Kenzo Takada series, Cannes-bound projects backed by Canal+ and Wild Bunch, and The Infinite Machine via Versus Entertainment. Holdex's part of the story was the on-chain marketplace layer: smart contracts, NFT issuance, and the dApp surface that carried the collectible drops.

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