For Startups


Believing in the companies of the future and their founders has always been hard, especially within the emerging market of decentralized applications. At Holdex we strive to be the first true believers in the founders of tomorrow when others do not understand them yet.

The startups who have partnered with us recognize the positive impact of leveraging our talent pool, strong execution and domain expertise, and extensive network of strategic partners.

We are proud to support like-minded entrepreneurs who believe in the decentralized future and route them to the best opportunities.

What we bring

Our recipe for building game-changing web3 projects revolves around our experience and the approach we take. Every startup is unique and there's no ‘one-size-fits-all’ method. However, this is what you can expect from us:

  1. validate business opportunity
  2. unparalleled expertise and talent in building and launching
  3. introductions to strategic partners and investors

We are committed just to a selected number of founders and are actively using our network to help them evolve. Some of the startups we partnered with became very noticeable and well-recognized in their category.

What we are looking for

There are many great companies that have reached out to us. Yet unfortunately we have had to turn down quite a number of startups. We aim to have a very pragmatic approach with core selection-related principles.

Here’s a hint on what we pay attention to when looking for a partnership.

Problem-solution equilibrium

There are many problems in the world. There could be even more solutions to these problems.

Some problems are real. Some problems are fake or just not painful enough.

We choose real and painful problems with the most simple and reliable solutions.

Convincing teams.

Every team is different, with its own background story and advantages. But we trust just a few personal and collective indicators when it comes down to the winning startup teams. These main indicators are:

  1. mission and team values
  2. track record of making things happen
  3. domain experience and ability to fail and recover very quickly.

What we are skeptical of

“Skeptical” doesn’t mean you shouldn’t talk to us. It’s just about those ideas which have not a very solid problem behind them.

We recommend giving your product a non-biased examination. So that when we ask about the problem you are solving, you are ready to give a simple answer .

If your customer’s problem is mild or infrequent, the probability that such an idea is going to succeed is low. The main red flags are:

  1. Ideas that don’t benefit from blockchain technology
  2. Big vision without a practical plan
  3. Tokens that don’t have real utility

Blockchain for the sake of blockchain isn’t going to work. It can make things even worse for the user. Founders with big visions are always inspiring but it is not enough to succeed. Great founders are known for having an ambitious and realistic plan when the next milestone is achieved step-by-step .

Giving out tokens to people doesn’t just come with a desire to buy them.

If your customers don’t see the real utility in your token, it will also be hard for us to do so. It should be easy for everyone to understand where the value comes from.

If we don’t choose you or you choose not to partner with us, our doors will still remain open. So, when you have another great idea, we’ll be happy to hear from you again!

#startups #guides

Contact Us

We’d love to hear from you on discussing potential projects, intriguing ideas, and new opportunities.