Maison QR
Co-building a luxury-retail digital layer on QR-code rails
Table of Contents
Maison QR was co-founded by Nick Fitt (CEO, based in Vilnius) and Will Mac Kay after the two met at Vogue Business's Fashion Futures event in London. The premise is the digital layer that luxury retail keeps almost-having: a smart QR code embedded in a physical product that bridges the in-store moment to e-commerce, authentication, and resale. The product paired crypto checkout with NFT-based authentication for luxury provenance.
Holdex came in for product co-building. The work covers the customer-facing flow from QR scan to checkout, plus the authentication and consignment systems that make the product trustworthy in a category where authenticity is the entire game.
What it does
The product is a stack of three integrated services. QR-driven product discovery turns a physical garment or accessory into an interactive digital surface. The authentication layer (in partnership with Entrupy) certifies pre-loved luxury before it lists. The clienteling pipeline lets boutiques sell to existing customers across a digital channel without giving up margin to a marketplace.
Maison QR also runs its own boutique, MQR Emporium, which carries pre-loved luxury authenticated through the same stack. Pricing is structured around a performance-based model, with the merchant page listing crypto and PoS commission at 0.95 to 1.5 percent depending on settlement options.
The story
The case for Maison QR was a bridge between boutique inventory, authenticated resale, and crypto-native luxury buyers. Holdex's role sat in the product surface where that promise had to become usable: QR scan, authentication, checkout, and the consignment flow behind it.
Links
- Site: maisonqr.com
- Authentication partner: entrupy.com