Wallet adoption amongst non-techies

Hey! I was reading a transcript of O3 Labs and Flamingo Finance AMA and can't help thinking: what about adoption amongst those that don't care about the tech at all?

The team has grown Twitter and Telegram and plan to launch a DAO for Flamingo soon. This is all great for insiders but what about outsiders?

I think in the earlier days of crypto there was more interest in widespread adoption than now. What do you think?