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Holdex's primary growth channel is referrals. The projects, communities, and service providers who know us best refer founders to us — and those founders engage faster, stay longer, and produce better outcomes than anything we generate from outbound.
The problem is that building that referral network takes consistent relationship work that has been part of my role as CEO alongside everything else. At this stage, it needs to be someone's dedicated focus — not a side responsibility squeezed between other priorities. We're not approaching enough new partners, and the ones we do have aren't being maintained well enough to generate steady referrals.
This role exists to fix that.
What you'll own
Your focus is referral partnerships. That means identifying organizations that are in regular contact with founders building in DeFi, RWA, AI, and fintech — accelerators, VC funds active in digital assets, exchanges working with early-stage protocols, audit and legal firms serving Web3 builders, ecosystem foundations — and building actual working relationships with them so that referrals happen consistently.
Alongside the direct partner relationships, you'll own Holdex's presence in the broader ecosystem — foundations, protocol communities, builder events, and developer networks where the founders we work with spend their time. That presence is what makes referrals possible before a specific introduction even happens; you become the person those communities think of when a founder needs what Holdex does.
The activities that drive this — outreach, introductions, events, community presence — are all means to one end: new founders who sign up and work with us because someone in your network pointed them here. Everything else is the path to get there.
You'll start with a warm handoff. I'll walk you through the existing partner relationships, what's been tried, what's worked, and where the most obvious gaps are. From there, you own the pipeline.
KPI
Closed paying accounts generated through referrals. That's the only metric that counts. If you refer someone and they don't sign and pay, it's a lead, not a result.
Compensation
This role is fully commission-based. The incentive is tied directly to results — no new accounts means no cost, and real results mean real earnings.
If you want to discuss a different structure (small base plus higher commission, for example), that conversation is open. Our default is full commission because it keeps the incentives aligned, but we're not rigid about it if there's a compelling case.
Commission rates and terms are part of the onboarding conversation and depend on account type and deal size. We'll go through specifics once there's mutual interest.
What we provide
You won't be starting cold. We have existing partner relationships, context on what kinds of introductions have worked, and a direct line to me for qualification calls and deal support. The early phase will be collaborative — I'll be involved in partner conversations, product context, and introductions to current partners who can speak to the value of working with us.
As you develop a working knowledge of the product and the founders we work with, the expectation is that you run the partner relationships more independently.
Who this is for
Someone who is comfortable working on performance-based incentives, has the relationship skills to build trust with founders and community leaders in Web3, and can carry the work independently after onboarding. Some familiarity with the Web3/crypto space is useful — not because you need to be a developer, but because the partners you'll be working with will take you more seriously if you understand their world.
A genuine understanding of software product management — how products are scoped, prioritized, built, and shipped — matters here more than it might in a typical BD role. Holdex runs as a single organism: marketing, sales, and operations are all developer-centric and share the same tools, language, and ways of working. Someone who can't speak that language will struggle to represent us credibly to the technical founders we work with, and will find it hard to operate inside our team.
If you're newer to the Web3 partnership space specifically, that's fine — what matters more is whether you know how to build a referral relationship and close a loop.