Editorial Guidelines

This guide is part of our Core Principles:

Introduction

These guidelines provide a framework for contributors to create content that aligns with our messaging, voice, and tone.

To run the editorial process smoothly, we have established a clear workflow:

1. identify the topic and purpose of the content
2. ensure consistency across all content on Holdex
3. double-check formatting guidelines, grammar, and punctuation

Before publishing, the editorial team (the responsible individual) will review all content to ensure that it meets high standards of quality, accuracy, and alignment with our brand.

We encourage everyone to follow these guidelines closely to ensure that the content meets expectations and contributes to better site content.

What can we provide through our partnership? Discover our services .

Before publishing

Before publishing a new article, you must publish it as a draft and preview it on the Holdex website.

Content Topic

First, ensure you have an end goal in your mind. You must know what you want to tell the reader and the purpose of it.

Begin by determining the purpose of your writing and what you want to convey to the reader.

Knowing this will help determine how you want to work on it.

Here are topic examples: #guides, #defi, #people, etc.

Headings

The best way to create content is to start with a heading structure, as headings establish the primary topics, sequence, and importance of each section. A good heading structure improves the overall user experience by making content more accessible. Too few headings result in text that feels overly long and uninteresting, as the human brain naturally seeks structure. Conversely, too many headings create visual clutter and can be overwhelming.

Headings are one of the most important elements. If you have a bad heading, all your text will look and feel bad.

Hierarchy

Make sure the main headings are more significant than the subheadings. This helps to create a visual hierarchy and guide the user's eye.

Always style your headings with an appropriate option.

Note on H1

As we publish all content via the Holdex Google Docs extension, we don’t use “Heading 1” (H1) styling inside the draft document. This is because the H1 content is defined in the extension itself.

Keep it short

Short and to-the-point headings work the best. Avoid using them in longer sentences or conjunction words (and/for, etc).

Headings Capitalization

Follow this Title Capitalisation guide, and remember it's essential be consistent throughout the website.

Here are some general guidelines for using this design element:

• Be consistent: Use the same formatting style for all subheadings throughout the website.
• Use sparingly: Don't overuse capitalized subheadings as it can make the text look cluttered and difficult to read.

Test it out: As with any design element, test and see if it enhances the overall user experience or not. It is not compulsory to include it everywhere.

Length of the Article

Article length may be no longer than 3000 words. Use words counter to make sure you don’t exceed this limit.

Grammar and Punctuation

Make sure to use correct grammar and punctuations all the time when writing articles. Makes it easier when proofreading as we keep errors to a minimum and speed the process.

Adding Authors

If you need to add additional authors, add the list. Only use authors with links (as for now only links are parsed). Place the authors on the header of the document, otherwise the parser will not pick it up.

Assigning a category to the article

Assign one of the categories to the article

• Accelerator Hashtags: investors, guides
• Companies Hashtags: startups, upcoming, launched, portfolio, token, funds, syndicate, holdex, investors, services, security auditors
• Jobs
• People Hashtags: founders, angel, investors, vc

Images

You must import images by URL and must NOT use the direct upload.

Currency ticker

The currency ticker must be preceded by the dollar sign symbol '$.'

For example: $ETH .

#marketing #principles